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Context

Over the past decade (2014-2024), Morocco has seen significant momentum in the logistics sector through port infrastructure modernization projects, multimodal platforms, industrial acceleration programs, digital transformation initiatives, and institutional reforms. The logistics sector in Morocco represents around 5% of the national GDP with an annual growth of 5% in recent years, despite the disruptions caused by the COVID-19 pandemic. Morocco has invested heavily in the development of logistics zones, with more than 3,300 hectares dedicated to logistics by 2030 and the national logistics plan aims to boost the sector and optimize logistics processes and urban logistics. In parallel, the maritime and railway sector is experiencing major investment projects aimed at expanding the capacity of the Tangier-Med port and expanding the railway network to improve logistics connections.

Setting up an academic observatory is very important for several key reasons. First, it provides an organized framework to collect, analyze and disseminate relevant data on a specific topic, such as smart logistics in this case. This allows decision-makers, businesses and other stakeholders to access accurate and up-to-date information, facilitating informed decision-making.

Originality

The originality of an observatory of intelligent logistics and sustainability is based on several innovative and distinctive aspects that can differentiate it from similar initiatives.

1. Holistic and Interdisciplinary Approach

  • Integration of Various Fields: Combining logistics, information technology, artificial intelligence, data analytics and environmental sciences for a comprehensive and interconnected vision of intelligent logistics.

  • Cross-Sector Collaboration: Involvement of diverse stakeholders, including logistics companies, academic institutions, governments and NGOs, for diversified perspectives and integrated solutions.

2. Advanced Technological Innovation

  • Living Lab: Creating an environment where new technologies can be tested in real conditions before being deployed on a large scale.

  • Open Data Platform: Development of a publicly accessible platform where logistics performance data is shared to encourage transparency and collaborative innovation.

3. Focus on Sustainability and Eco-responsibility

  • Center of Excellence for Green Logistics: Development of sustainable logistics practices, promotion of the circular economy and study of the environmental impact of logistics operations.

  • Certification and Green Label: Creation of a certification label for companies that adopt smart and sustainable logistics practices, offering recognition and a competitive advantage.

Our Goals

The creation of an observatory of logistics and freight transport is a strategic initiative aimed at improving the efficiency, transparency and competitiveness of the supply chain in a region or country. The value of the logistics and freight transport observatory lies in its ability to provide valuable data and analysis that support decision-making, improve performance and competitiveness, and promote sustainable and innovative practices. It represents a strategic tool for companies, public authorities and society as a whole.

General objectives

  1. Data Collection: Collect comprehensive and up-to-date data on logistics infrastructure, goods flows and the performance of supply chain players in Morocco.

  2. Analysis and Monitoring: Analyze data to identify trends, opportunities and challenges in the Moroccan logistics sector. Ensure technological and regulatory monitoring.

  3. Information Dissemination: Publish reports, case studies and newsletters for stakeholders, including businesses, policy makers and researchers.

  4. Training and Awareness: Organize workshops, seminars and training to improve the skills of professionals in the sector and raise awareness of good logistics practices.

  5. Collaboration and Innovation: Promote collaboration between industry players, academic institutions and government agencies. Support innovation through research and development projects.

Specific objectives

  • Support businesses and institutional stakeholders through research, training and awareness-raising activities;

  • To create a meeting space for researchers from the academic and professional worlds to jointly develop initiatives, roadmaps and recommendations for decision-makers and institutional stakeholders;

  • Ensure regular data collection on the logistics sector and create a database accessible to researchers, professionals and decision-makers on logistics activity, starting with the Souss-Massa region and expanding the scope to strategic projects for the Kingdom's economy, such as digital transformation and renewable energies;

  • Identify the obstacles, gaps and potential that the logistics sector could achieve by conducting perception and prospecting studies of companies and professionals in the field.

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